How to Use LinkedIn Video to Build Your Professional Brand

Why LinkedIn Video is Key to Growing Your Professional Presence

LinkedIn is the go-to platform for professionals looking to build authority and grow their network. But with so much written content, how do you stand out? The answer: LinkedIn Video. Video content on LinkedIn grabs attention, showcases expertise, and builds meaningful connections.

Why LinkedIn Video is Different from Other Platforms

Unlike platforms like YouTube or TikTok, LinkedIn video is designed for professional networking. Key differences include:

Higher Engagement Among Professionals – Business leaders and decision-makers actively engage with insightful content.
Thought Leadership Focus – Videos that educate, inspire, or share industry trends perform well.
Less Competition – Fewer creators use video, making it an opportunity to stand out.

Types of Videos That Work Best on LinkedIn

Want to create impactful LinkedIn videos? Try these formats:

Industry Insights & Trends – Share your expertise and perspectives.
Personal Brand Stories – Humanize your brand with behind-the-scenes content.
Quick How-To Videos – Teach a skill or share tips in 1-3 minutes.
Client Testimonials & Case Studies – Showcase success stories.
Live Q&A or Interviews – Engage with your audience in real time.

How to Create Professional LinkedIn Videos

Follow these best practices for high-quality LinkedIn videos:

Keep It Concise – Attention spans are short, aim for 1-3 minutes.
Use Captions – Many professionals watch on mute; captions improve engagement.
Professional Background & Lighting – Present yourself in a polished, well-lit setting.
Add a Strong Hook in the First 3 Seconds – Capture attention immediately.
End with a CTA – Encourage viewers to comment, connect, or share.

Common Mistakes to Avoid with LinkedIn Video

Avoid these pitfalls to maximize engagement and credibility:

Overly Promotional Content – Focus on value, not sales pitches.
Poor Video/Audio Quality – Clear visuals and sound are essential.
Not Engaging with Comments – Build relationships by responding to viewers.
Lack of Consistency – Posting regularly keeps your brand top of mind.

How LinkedIn Video Can Build Your Authority

By consistently sharing valuable video content, you can:

Establish Thought Leadership – Position yourself as an industry expert.
Increase Engagement & Reach – Videos generate higher interaction than text posts.
Grow Your Professional Network – More visibility leads to meaningful connections.

Ready to elevate your LinkedIn presence? Join our Video Creation Bootcamp and learn how to create impactful LinkedIn videos that build your brand!

Sign up today and start leveraging LinkedIn video to stand out!